Social media is a powerful tool for health insurance agents and agencies looking to attract new clients, retain existing ones, and establish a strong presence in the market. However, simply posting content is not enough. The key lies in designing strategic posts that connect with your target audience, build trust, and drive action. In this […]
Cómo Crear Publicaciones Efectivas en Redes Sociales Leer más »
Having effective graphic materials can make the difference between attracting new clients or going unnoticed. Images, colors, and text not only convey information but also communicate professionalism, trust, and the value of your brand. However, many agents and agencies struggle to translate their ideas into clear instructions for their graphic designers. In this article, we
Diseño Gráfico Básico para Impulsar tu Negocio de Seguros Leer más »
2025 marks a year of significant opportunities and challenges for health insurance agents and agencies. With constant regulatory changes and growing customer expectations, having tools that simplify operations and ensure efficiency is more important than ever. Claro Insurance leads this effort with ARC and ARC Plus, two platforms designed to transform how insurance professionals manage
ARC y ARC Plus: Transformando el Futuro de los Seguros de Salud en 2025 Leer más »
As a health insurance agent or agency, one of your primary goals is to match clients with the right coverage for their healthcare needs. Medigap plans, also known as Medicare Supplement Insurance, are a powerful tool for filling gaps in Original Medicare (Parts A and B) coverage. Understanding who needs a Medigap plan, how it
Medigap: Consejos para Ofrecer Mayor Valor a tus Clientes Leer más »
In the health insurance industry, social media has become an essential tool for connecting with prospects and retaining clients. However, standing out on these platforms requires more than just posting images or information; it’s about creating content that captures attention and drives action—and videos are the perfect tool for the job. Videos allow you to
Domina el Video Marketing para Seguros de Salud Leer más »
Today, social media is not just a communication tool but an essential channel for attracting and retaining clients. For health insurance agents and agencies, copywriting—those brief texts accompanying posts—is key to capturing attention, building trust, and ultimately converting prospects into clients. But why are copywriting skills so important? More importantly, how can you use them
El Poder de los Copys en Redes Sociales para Agentes de Seguros de Salud Leer más »
Digital marketing evolves constantly, and 2025 promises a year full of technological innovations. From artificial intelligence to new social media strategies, these trends will not only change the overall landscape but also present key opportunities for health insurance agents and agencies looking to stand out in a competitive market. Based on Cyberclick’s article and other
10 Tendencias de Marketing Digital en 2025 Leer más »
Data breaches in the healthcare sector represent a growing threat, affecting both patients and the organizations that manage their information. For health insurance agents and agencies, understanding the magnitude of this issue and strategies to mitigate it is essential to protect clients and ensure the integrity of the healthcare system. The Growing Threat of
The health insurance industry is undergoing unprecedented transformation, driven by technological advancements and changing consumer expectations. Events like AHIP’s 2024 Consumer Experience & Digital Health Forum have highlighted the importance of artificial intelligence (AI), data analytics, and interoperability in redefining customer experience and delivering healthcare services. For health insurance agents and agencies, understanding and adapting
The Affordable Care Act (ACA) has significantly transformed access to health coverage in the United States, particularly for African American communities. However, key challenges remain in addressing racial disparities and ensuring equitable access to healthcare services. As a health insurance agent or agency, understanding these data points can help you identify opportunities to support your
Cómo ACA Mejoró la Cobertura de Salud para los Afroamericanos Leer más »