In the dynamic world of health insurance, agents and agencies face constant challenges when it comes to attracting and retaining clients. Competition is intense, and consumer needs are evolving rapidly. To stand out in this environment, it’s essential to adopt effective strategies that not only capture potential clients’ attention but also foster long-term, profitable relationships. […]
In today’s digital world, health insurance agents and agencies face a major challenge: consistently capturing the attention of potential clients without relying solely on enrollment periods or promotional campaigns. The good news is that there’s a marketing strategy that keeps working long after it’s created: evergreen content. In this article, you’ll learn what evergreen content
Contenido Evergreen: La Estrategia de Marketing que Todo Agente de Seguros Debe Usar Leer más »
Success in health insurance sales doesn’t rely solely on technical knowledge or the products you offer. In an increasingly competitive market, the real difference lies in how you communicate with your clients, how you build trust, and how effectively you influence their decision-making. This is where psychological principles applied to marketing become essential. These fundamentals,
10 Principios Psicológicos para Vender Más Seguros de Salud Leer más »
The Hispanic community is transforming the business and service landscape in the United States—and the health insurance sector is no exception. With over 5 million Hispanic-owned businesses generating more than $800 billion annually, according to the U.S. Department of the Treasury, this segment represents a strategic opportunity for agents and agencies ready to meet its
El Poder del Mercado Hispano: Oportunidad Clave para el Crecimiento en Seguros de Salud Leer más »
Generation Z — born between 1997 and 2012 — is entering the workforce in full force. For health insurance agencies, this represents both a challenge and a great opportunity. Gen Z is young, digital, pragmatic, and has very different expectations from previous generations. If your agency is currently recruiting or thinking about how to retain
Reevaluating the Role of the Health Insurance Agent in the Digital Age Reevaluating the Role of the Health Insurance Agent in the Digital Age Reevaluating the Role of the Health Insurance Agent in the Digital Age The health insurance industry is undergoing a profound transformation. The digitalization of processes, direct access to quoting platforms, and
Revalorizar el Rol del Agente de Seguros de Salud en la Era Digital Leer más »
In the health insurance sector, timely premium payments by clients are essential. They not only ensure continued coverage for the insured but also have a direct impact on the financial and reputational stability of agents and agencies. This article explores the importance of on-time payments and offers effective strategies to help remind clients of their
The Importance of Timely Policy Payments in Health Insurance Leer más »
Cross-selling is a key strategy for health insurance agents and agencies to maximize revenue and provide better service to their clients. If you already sell Medicare Advantage plans, you have a great opportunity to offer complementary products that cover additional needs for beneficiaries. In this article, we will explore how to effectively cross-sell with Medicare
Cómo Hacer Cross-Selling con Medicare Advantage y Aumentar tus Ventas Leer más »
In the competitive world of health insurance, digital presence is key to attracting and retaining clients. With the growing popularity of video content, Instagram has developed “Edits”, a new video editing app designed for content creators and businesses. This tool offers advanced editing features, allowing health insurance agents and agencies to create professional and engaging
Instagram Edits: La Nueva Herramienta para Impulsar tu Agencia de Seguros de Salud Leer más »
The health insurance market in the United States is the largest in the world, experiencing constant growth driven by the demand for medical coverage and changes in government regulations. Despite 8% of the population remaining uninsured, the expansion of Medicaid and Marketplace subsidies has increased access to coverage. For health insurance agents and agencies, this
El Mercado de Seguros de Salud: Oportunidades y Tendencias Leer más »