Nombre del autor:Sandra Valencia

Escala tu agencia de seguros sin perder el trato personal

Scaling your health insurance agency is one of the most exciting steps in your professional growth. However, the main challenge many agents and agencies face is how to expand without losing the essence of personalized and close service that clients appreciate so much. The good news is that it is possible to grow while maintaining high-quality service. […]

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El mercado de seguros cambia: ¿listo para atraer clientes?

The health insurance market is constantly evolving, and those who can adapt quickly find unique opportunities for growth. Recently, CVS Health announced plans to withdraw Aetna’s health insurance plans from the Affordable Care Act (ACA) marketplace by 2026, affecting more than 1 million insured members.[Source: Forbes]   While this type of news may create uncertainty for some,

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Cómo usar Canva, Notion y Trello para tu estrategia de contenidos

In a competitive market like health insurance, standing out is essential. A well-organized content strategy not only allows you to educate your clients but also positions you as an expert in the field. To achieve this efficiently, you need tools that help you plan, create, and manage high-quality content. Today, we’ll show you how Canva,

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Métricas de Redes Sociales que Impactan tu Negocio (y las que no)

In the health insurance market, having a presence on social media is no longer optional. However, just being active isn’t enough: it’s crucial to understand which metrics truly impact your business and which, although popular, don’t necessarily translate into real growth. If you are an agent or lead an agency, knowing this difference can mean

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Diferencias entre Marketing de Contenido y Copywriting

In a highly competitive market like health insurance, knowing how to communicate the value of your services is crucial for attracting and converting clients. However, two essential concepts are often confused in digital marketing strategies: content marketing and copywriting. If you’re an agent or run a health insurance agency, understanding the difference will help you

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Creatividad Humana + IA: La Fórmula Ganadora

In a highly competitive environment like the health insurance market, innovation is no longer optional — it is essential to stand out. Today, more than ever, the combination of human creativity and the capabilities of Artificial Intelligence (AI) is revolutionizing the way agents and agencies connect with clients, design strategies, and optimize daily operations. The

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Estrategias Efectivas para Agentes y Agencias de Seguros de Salud: Captación y Venta en el Mercado Actual

En el dinámico mundo de los seguros de salud, los agentes y agencias enfrentan desafíos constantes para atraer y retener clientes. La competencia es feroz, y las necesidades de los consumidores evolucionan rápidamente. Para destacar en este entorno, es esencial adoptar estrategias efectivas que no solo capten la atención de los potenciales clientes, sino que también fomenten relaciones duraderas y rentables.

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Contenido Evergreen: La Estrategia de Marketing que Todo Agente de Seguros Debe Usar

In today’s digital world, health insurance agents and agencies face a major challenge: consistently capturing the attention of potential clients without relying solely on enrollment periods or promotional campaigns. The good news is that there’s a marketing strategy that keeps working long after it’s created: evergreen content. In this article, you’ll learn what evergreen content

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10 Principios Psicológicos para Vender Más Seguros de Salud

Success in health insurance sales doesn’t rely solely on technical knowledge or the products you offer. In an increasingly competitive market, the real difference lies in how you communicate with your clients, how you build trust, and how effectively you influence their decision-making. This is where psychological principles applied to marketing become essential. These fundamentals,

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El Poder del Mercado Hispano: Oportunidad Clave para el Crecimiento en Seguros de Salud

The Hispanic community is transforming the business and service landscape in the United States—and the health insurance sector is no exception. With over 5 million Hispanic-owned businesses generating more than $800 billion annually, according to the U.S. Department of the Treasury, this segment represents a strategic opportunity for agents and agencies ready to meet its

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