The health insurance landscape in the United States is undergoing significant changes in 2025. From adjustments to the Affordable Care Act (ACA) to reforms in Medicare and updates to supplemental plans, it is essential that insurance agents and agencies stay informed about these developments to properly advise their clients and adapt to new regulations. Below, […]
Lo que viene para ACA, Medicare y planes suplementarios Leer más »
A practical guide for agents and agencies looking to build trust and ensure compliance Selling Medicare plans can be an excellent growth opportunity for health insurance agents and agencies. This federal program offers valuable options for millions of beneficiaries—especially seniors—and represents a steady source of commission income. However, it’s also a highly regulated, competitive market
Errores comunes al vender Medicare y cómo evitarlos Leer más »
In the competitive world of health insurance, one of the main challenges faced by agents and agencies is client retention. Early policy cancellations not only impact the financial stability of agencies, but also represent missed opportunities to build long-term relationships with policyholders. In many cases, these cancellations are linked to a lack of understanding of
Cómo educar a tus clientes en el uso de su seguro y reducir cancelaciones Leer más »
Scaling your health insurance agency is one of the most exciting steps in your professional growth. However, the main challenge many agents and agencies face is how to expand without losing the essence of personalized and close service that clients appreciate so much. The good news is that it is possible to grow while maintaining high-quality service.
Escala tu agencia de seguros sin perder el trato personal Leer más »
The health insurance market is constantly evolving, and those who can adapt quickly find unique opportunities for growth. Recently, CVS Health announced plans to withdraw Aetna’s health insurance plans from the Affordable Care Act (ACA) marketplace by 2026, affecting more than 1 million insured members.[Source: Forbes] While this type of news may create uncertainty for some,
El mercado de seguros cambia: ¿listo para atraer clientes? Leer más »
In a competitive market like health insurance, standing out is essential. A well-organized content strategy not only allows you to educate your clients but also positions you as an expert in the field. To achieve this efficiently, you need tools that help you plan, create, and manage high-quality content. Today, we’ll show you how Canva,
Cómo usar Canva, Notion y Trello para tu estrategia de contenidos Leer más »
In the health insurance market, having a presence on social media is no longer optional. However, just being active isn’t enough: it’s crucial to understand which metrics truly impact your business and which, although popular, don’t necessarily translate into real growth. If you are an agent or lead an agency, knowing this difference can mean
Métricas de Redes Sociales que Impactan tu Negocio (y las que no) Leer más »
In a highly competitive market like health insurance, knowing how to communicate the value of your services is crucial for attracting and converting clients. However, two essential concepts are often confused in digital marketing strategies: content marketing and copywriting. If you’re an agent or run a health insurance agency, understanding the difference will help you
Diferencias entre Marketing de Contenido y Copywriting Leer más »
In a highly competitive environment like the health insurance market, innovation is no longer optional — it is essential to stand out. Today, more than ever, the combination of human creativity and the capabilities of Artificial Intelligence (AI) is revolutionizing the way agents and agencies connect with clients, design strategies, and optimize daily operations. The
Creatividad Humana + IA: La Fórmula Ganadora Leer más »
En el dinámico mundo de los seguros de salud, los agentes y agencias enfrentan desafíos constantes para atraer y retener clientes. La competencia es feroz, y las necesidades de los consumidores evolucionan rápidamente. Para destacar en este entorno, es esencial adoptar estrategias efectivas que no solo capten la atención de los potenciales clientes, sino que también fomenten relaciones duraderas y rentables.