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The health insurance market in the United States is the largest in the world, experiencing constant growth driven by the demand for medical coverage and changes in government regulations. Despite 8% of the population remaining uninsured, the expansion of Medicaid and Marketplace subsidies has increased access to coverage. For health insurance agents and agencies, this […]

The health insurance industry in the United States is complex and constantly evolving. To navigate this environment effectively, health insurance agents and agencies must stay well-informed and comply with current regulations. One essential tool for achieving this is the America’s Health Insurance Plans (AHIP) certification. This certification not only validates professionals’ knowledge and expertise in

The increase in health insurance premiums is a reality that both insurers and clients must face year after year. As an insurance agent, your role is crucial in helping policyholders understand these increases and find viable solutions that allow them to maintain their coverage without drastically affecting their finances. Here we share five key strategies

The Value-Based Care (VBC) model is transforming the health insurance sector in the United States, offering higher-quality medical care at a more affordable cost. A recent report from the Health Care Payment Learning & Action Network (HCP-LAN) reveals significant growth in the adoption of this model, presenting a major opportunity for health insurance agents and

The healthcare insurance industry is rapidly evolving with the adoption of Artificial Intelligence Agents (AI Agents) in customer service. These technologies are transforming how insurance agents and agencies interact with their clients, offering a faster, more efficient, and highly personalized service. As consumers seek immediate responses and seamless experiences, AI Agents have become a key

The health insurance market in the United States is rapidly evolving. According to a recent report from the U.S. Government Accountability Office (GAO), health insurance costs have increased due to the growing market concentration, where fewer insurers dominate the sector. While this may seem like a challenge, it presents a major opportunity for health insurance

2025 brings significant challenges for hiring in the health insurance industry. With a low unemployment rate and increasing competition for qualified talent, agencies face longer times to fill vacancies, greater difficulty in attracting candidates, and the need to stand out in a saturated job market. In this blog, we will explore the main recruitment challenges

In the competitive world of health insurance, many agents focus on what they sell and how they sell it, but few communicate why they do it. This is where Simon Sinek’s Golden Circle theory comes into play—a strategy that will help you stand out, connect better with your clients, and increase your sales. If you

In the world of health insurance, finding interested clients is not the problem. The real challenge is turning that interest into a buying decision. Many agents get stuck in conversations with prospects who “want to know more,” but never take the next step. The key to success isn’t generating more interest—it’s identifying the client’s real

The year 2025 is shaping up to be a pivotal one for growth in the health and life insurance sectors. Competition continues to rise, regulations are constantly evolving, and client expectations are higher than ever. In this context, having the support of a Field Marketing Organization (FMO) can be the difference between sustained success and