Author name: Sandra Valencia

Traditional marketing and growth marketing share a common goal: to generate more business. However, the latter focuses on integrating strategies and analysis to optimize the entire sales funnel and customer lifecycle, emphasizing long-term results. For health insurance agents and agencies, especially during the Open Enrollment Period (OEP), adopting growth marketing strategies can be the difference […]

In the world of digital marketing and entrepreneurship, there are figures whose influence transcends industries and borders. One such figure is Vilma Núñez, an entrepreneur and marketing expert renowned for transforming basic marketing concepts into exceptional business strategies. Her impact is not limited to traditional marketing fields but also extends to specific sectors such as

Adopting artificial intelligence (AI) is not just a competitive advantage but a necessity for health insurance agents and agencies. AI offers powerful tools to automate processes, personalize the customer experience, and optimize sales strategies. In this blog, we will explore three AI-based sales strategies that can help health insurance professionals increase their revenue and improve

Content marketing has emerged as a powerful strategy for businesses across all sectors, including insurance. As an agent or agency, understanding how to leverage content marketing can significantly enhance your outreach, build trust with potential clients, and ultimately drive sales. This article will explore what content marketing is, its benefits, and practical tips on how