Marketing

Qualified leads can be the lifeblood of your business, but if you’re not sure how to convert a warm lead into a paying customer, you’ll spend a lot of time spinning your wheels and wondering where things went wrong.

Don’t let this happen to you! Once you implement these five simple tips, you’ll be surprised by how much easier it is to move those warm leads into your sales pipeline.

With a 2% conversion rate, should you expect to have great success with your cold calls? The answer is yes. Cold leads are a wonderful source of new business. For your agency to grow, you need to reach out to new prospects (aka, cold leads). If you continue to follow up with cold leads over time, you may be surprised that they warm up to you as they get to know you.

If you make enough cold calls, you’re almost guaranteed to hit the right timing statistically.

82% of buyers accept meetings with sellers who reach out to them.
Be sure to leave a voicemail: each time you leave a message, the chances of a callback go up (1st voicemail = 11% callback, 2nd voicemail = 22% callback, 3rd voicemail = 33% callback).
80% of salespeople fail to even make cold calls in the first place because of reluctance.

To maximize your insurance sales this year, consider giving cold calling your team’s full effort.

As a health and life insurance agent, it’s important to be proactive when it comes to generating leads and reaching your clients directly like email, marketing, direct mail, and more. Read more on our previous blog post, here. Today, we want to talk about the power of Facebook ads for brokers and independent insurance agents and how they can leverage it to grow their book of business, generate more leads, and ultimately, sales. Here are some tips for optimizing Facebook ads for more quality leads.

The American Rescue Plan which was signed into law last month, gives ACA agents and brokers a unique opportunity to enroll new and existing clients in more affordable coverage without a qualifying life event. The Department of Health and Human Services has informed consumers will have until Aug. 15 to sign up for plans, extending the deadline from May 15. The special open-enrollment period began on Feb. 15 to help people who had lost jobs because of the pandemic gain health insurance coverage.

The concept of remote selling is relatively new as the pandemic has forced us to move away from the traditional concept of sales especially in the world of health insurance sales. As remote work becomes increasingly more common, we want to share some effective tips for agents to successfully generate leads.

The current state of the nation has proven to be very unsettling for businesses across the country. Forcing millions to shut their doors and work remotely. Forever changing the way, we communicate with clients and loved ones. So how can we not only maintain contact and communication during a global pandemic but increase it? Communication and engagement are crucial to make sure sales do not decline in your business.