The increase in health insurance premiums is a reality that both insurers and clients must face year after year. As an insurance agent, your role is crucial in helping policyholders understand these increases and find viable solutions that allow them to maintain their coverage without drastically affecting their finances. Here we share five key strategies […]
Cómo Enfrentar el Aumento de Primas en los Seguros de Salud Leer más »
In the competitive world of health insurance, finding new ways to grow and maximize revenue is key to success. One of the most effective strategies for agents and agencies is cross-selling, which involves offering additional products to existing clients, such as supplemental, life, or Medicare insurance. According to a study by Outbound Engine | Sales
La importancia de la venta cruzada con productos suplementarios Leer más »
En el mundo digital de hoy, el video marketing es una herramienta indispensable para conectar con clientes potenciales y diferenciarte en el mercado. Si eres agente o tienes una agencia de seguros de salud, incorporar estos formatos de video en tu estrategia de contenido puede ayudarte a atraer, educar y fidelizar clientes. A continuación, te explicamos en detalle cada uno.
7 Tipos de Contenido en Video que tu Marca de Seguros de Salud Necesita Leer más »
The AHIP 2025 certification season has arrived, bringing with it the pressure to pass the exam required to sell Medicare Advantage and Part D plans. Both new and experienced agents face the challenge of meeting Medicare requirements and complying with Fraud, Waste, and Abuse (FWA) regulations. But don’t worry! With the right preparation and strategies,
¡Así Puedes Aprobar tu Certificación AHIP en este 2025! Leer más »
Today, Instagram has become a powerful tool for health insurance agents and agencies. With over a billion active users, this platform is not just a place to share photos—it’s a digital showcase where you can attract clients, build trust, and stand out from the competition. However, simply having an Instagram account is not enough; you
Anatomía de un Buen Perfil de Instagram Leer más »
On March 8, we celebrate International Women’s Day, a time to reflect on the importance of women’s health and well-being. As a health insurance agent, this is a great opportunity to educate your audience about the value of having adequate coverage and to offer solutions tailored to their needs. In this article, we’ll explore how
¡Así Puedes Conectar con Tus Clientes en el Día Internacional de la Mujer! Leer más »
The health insurance industry is highly competitive, and standing out from the competition is key to success. A well-structured marketing campaign can help you attract potential clients, retain policyholders, and increase your sales. But what exactly is a marketing campaign, and how can you implement one in your agency? What Is a Marketing Campaign? A
Cómo Crear una Campaña de Marketing Efectiva para tu Agencia de Seguros Leer más »
The Value-Based Care (VBC) model is transforming the health insurance sector in the United States, offering higher-quality medical care at a more affordable cost. A recent report from the Health Care Payment Learning & Action Network (HCP-LAN) reveals significant growth in the adoption of this model, presenting a major opportunity for health insurance agents and
El Futuro de los Seguros de Salud: La Expansión del Modelo de Atención Basada en el Valor Leer más »
The healthcare insurance industry is rapidly evolving with the adoption of Artificial Intelligence Agents (AI Agents) in customer service. These technologies are transforming how insurance agents and agencies interact with their clients, offering a faster, more efficient, and highly personalized service. As consumers seek immediate responses and seamless experiences, AI Agents have become a key
Atención al cliente 24/7: ¡Así puedes lograrlo con IA! Leer más »
The health insurance market in the United States is rapidly evolving. According to a recent report from the U.S. Government Accountability Office (GAO), health insurance costs have increased due to the growing market concentration, where fewer insurers dominate the sector. While this may seem like a challenge, it presents a major opportunity for health insurance
Oportunidades en el Mercado de Seguros de Salud y Cómo Aprovecharlas Leer más »