Marketing

In the health insurance market, having a presence on social media is no longer optional. However, just being active isn’t enough: it’s crucial to understand which metrics truly impact your business and which, although popular, don’t necessarily translate into real growth. If you are an agent or lead an agency, knowing this difference can mean […]

In a highly competitive market like health insurance, knowing how to communicate the value of your services is crucial for attracting and converting clients. However, two essential concepts are often confused in digital marketing strategies: content marketing and copywriting. If you’re an agent or run a health insurance agency, understanding the difference will help you

In a highly competitive environment like the health insurance market, innovation is no longer optional — it is essential to stand out. Today, more than ever, the combination of human creativity and the capabilities of Artificial Intelligence (AI) is revolutionizing the way agents and agencies connect with clients, design strategies, and optimize daily operations. The

In the dynamic world of health insurance, agents and agencies face constant challenges when it comes to attracting and retaining clients. Competition is intense, and consumer needs are evolving rapidly. To stand out in this environment, it’s essential to adopt effective strategies that not only capture potential clients’ attention but also foster long-term, profitable relationships.

In today’s digital world, health insurance agents and agencies face a major challenge: consistently capturing the attention of potential clients without relying solely on enrollment periods or promotional campaigns. The good news is that there’s a marketing strategy that keeps working long after it’s created: evergreen content. In this article, you’ll learn what evergreen content

Success in health insurance sales doesn’t rely solely on technical knowledge or the products you offer. In an increasingly competitive market, the real difference lies in how you communicate with your clients, how you build trust, and how effectively you influence their decision-making. This is where psychological principles applied to marketing become essential. These fundamentals,

In the competitive world of health insurance, digital presence is key to attracting and retaining clients. With the growing popularity of video content, Instagram has developed “Edits”, a new video editing app designed for content creators and businesses. This tool offers advanced editing features, allowing health insurance agents and agencies to create professional and engaging

In today’s digital world, video marketing is an essential tool for connecting with potential clients and standing out in the market. If you are an agent or run a health insurance agency, incorporating these video formats into your content strategy can help you attract, educate, and retain clients. Below, we explain each one in detail.

Today, Instagram has become a powerful tool for health insurance agents and agencies. With over a billion active users, this platform is not just a place to share photos—it’s a digital showcase where you can attract clients, build trust, and stand out from the competition. However, simply having an Instagram account is not enough; you