As a health insurance agent or agency, one of your primary goals is to match clients with the right coverage for their healthcare needs. Medigap plans, also known as Medicare Supplement Insurance, are a powerful tool for filling gaps in Original Medicare (Parts A and B) coverage. Understanding who needs a Medigap plan, how it […]
Medigap: Tips for Providing Greater Value to Your Clients Read More »
In the health insurance industry, social media has become an essential tool for connecting with prospects and retaining clients. However, standing out on these platforms requires more than just posting images or information; it’s about creating content that captures attention and drives action—and videos are the perfect tool for the job. Videos allow you to
Master Video Marketing for Health Insurance Read More »
Today, social media is not just a communication tool but an essential channel for attracting and retaining clients. For health insurance agents and agencies, copywriting—those brief texts accompanying posts—is key to capturing attention, building trust, and ultimately converting prospects into clients. But why are copywriting skills so important? More importantly, how can you use them
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Digital marketing evolves constantly, and 2025 promises a year full of technological innovations. From artificial intelligence to new social media strategies, these trends will not only change the overall landscape but also present key opportunities for health insurance agents and agencies looking to stand out in a competitive market. Based on Cyberclick’s article and other
10 Digital Marketing Trends for 2025 Read More »
Data breaches in the healthcare sector represent a growing threat, affecting both patients and the organizations that manage their information. For health insurance agents and agencies, understanding the magnitude of this issue and strategies to mitigate it is essential to protect clients and ensure the integrity of the healthcare system. The Growing Threat of
The health insurance industry is undergoing unprecedented transformation, driven by technological advancements and changing consumer expectations. Events like AHIP’s 2024 Consumer Experience & Digital Health Forum have highlighted the importance of artificial intelligence (AI), data analytics, and interoperability in redefining customer experience and delivering healthcare services. For health insurance agents and agencies, understanding and adapting
The Affordable Care Act (ACA) has significantly transformed access to health coverage in the United States, particularly for African American communities. However, key challenges remain in addressing racial disparities and ensuring equitable access to healthcare services. As a health insurance agent or agency, understanding these data points can help you identify opportunities to support your
How ACA Improved Health Coverage for African Americans Read More »
The open enrollment period for Affordable Care Act (ACA) plans can be a busy and sometimes overwhelming time for both clients and health insurance agents. As an agent or agency, your role is crucial in streamlining this process and ensuring that your clients have all the information and documents they need to make informed decisions
Simplify ACA Enrollment: The Essential Checklist for Your Clients Read More »
The health insurance market is competitive, and connecting with high-value prospects can make a significant difference for agents and agencies. As Bryce Sanders suggests for high-net-worth clients, building genuine relationships is less about making an immediate sale and more about cultivating long-term trust. Here, we’ll explore politically correct and practical strategies for agents and health
Build Relationships that Drive Your Success in the Health Insurance Industry Read More »
In the U.S. health insurance industry, the Social Security Number (SSN) is a fundamental element in various operational and compliance processes. This nine-digit number, assigned by the Social Security Administration (SSA), not only identifies individuals for social security purposes but also plays a crucial role in identity verification, risk assessment, and regulatory compliance within the
The Importance of the Social Security Number (SSN) in the Health Insurance Industry Read More »