In the competitive world of health insurance, finding new ways to grow and maximize revenue is key to success. One of the most effective strategies for agents and agencies is cross-selling, which involves offering additional products to existing clients, such as supplemental, life, or Medicare insurance. According to a study by Outbound Engine | Sales […]
The Importance of Cross-Selling with Supplemental Products Read More »
In today’s digital world, video marketing is an essential tool for connecting with potential clients and standing out in the market. If you are an agent or run a health insurance agency, incorporating these video formats into your content strategy can help you attract, educate, and retain clients. Below, we explain each one in detail.
7 Types of Video Content Your Health Insurance Brand Needs Read More »
The AHIP 2025 certification season has arrived, bringing with it the pressure to pass the exam required to sell Medicare Advantage and Part D plans. Both new and experienced agents face the challenge of meeting Medicare requirements and complying with Fraud, Waste, and Abuse (FWA) regulations. But don’t worry! With the right preparation and strategies,
How to Pass Your AHIP Certification in 2025! Read More »
Today, Instagram has become a powerful tool for health insurance agents and agencies. With over a billion active users, this platform is not just a place to share photos—it’s a digital showcase where you can attract clients, build trust, and stand out from the competition. However, simply having an Instagram account is not enough; you
Anatomy of a Great Instagram Profile Read More »
On March 8, we celebrate International Women’s Day, a time to reflect on the importance of women’s health and well-being. As a health insurance agent, this is a great opportunity to educate your audience about the value of having adequate coverage and to offer solutions tailored to their needs. In this article, we’ll explore how
How to Connect with Your Clients on International Women’s Day! Read More »
The health insurance industry is highly competitive, and standing out from the competition is key to success. A well-structured marketing campaign can help you attract potential clients, retain policyholders, and increase your sales. But what exactly is a marketing campaign, and how can you implement one in your agency? What Is a Marketing Campaign? A
How to Create an Effective Marketing Campaign for Your Insurance Agency Read More »
The Value-Based Care (VBC) model is transforming the health insurance sector in the United States, offering higher-quality medical care at a more affordable cost. A recent report from the Health Care Payment Learning & Action Network (HCP-LAN) reveals significant growth in the adoption of this model, presenting a major opportunity for health insurance agents and
The Future of Health Insurance: The Expansion of Value-Based Care Read More »
The healthcare insurance industry is rapidly evolving with the adoption of Artificial Intelligence Agents (AI Agents) in customer service. These technologies are transforming how insurance agents and agencies interact with their clients, offering a faster, more efficient, and highly personalized service. As consumers seek immediate responses and seamless experiences, AI Agents have become a key
24/7 Customer Service: Here’s How You Can Achieve It with AI! Read More »
The health insurance market in the United States is rapidly evolving. According to a recent report from the U.S. Government Accountability Office (GAO), health insurance costs have increased due to the growing market concentration, where fewer insurers dominate the sector. While this may seem like a challenge, it presents a major opportunity for health insurance
Opportunities in the Health Insurance Market and How to Leverage Them Read More »
2025 brings significant challenges for hiring in the health insurance industry. With a low unemployment rate and increasing competition for qualified talent, agencies face longer times to fill vacancies, greater difficulty in attracting candidates, and the need to stand out in a saturated job market. In this blog, we will explore the main recruitment challenges
Recruitment for Health Insurance Agencies: Challenges and Solutions for 2025 Read More »