Fraud in health insurance is an issue that affects everyone: clients, agents, and the healthcare system as a whole. For agents and agencies, avoiding fraud is not only an ethical obligation but also a strategic one. Preventing fraud not only protects your clients but also strengthens your reputation, ensures legal compliance, and contributes to the […]
Protect Your Career: How to Prevent Fraud in Health Insurance Read More »
Marketing has evolved significantly, adapting to technological advancements and changing consumer expectations. For health insurance agents and agencies, these new concepts offer opportunities to innovate and stand out in an increasingly competitive market. This article explores the main marketing trends that have emerged this year and how you can apply them to your health insurance
New Marketing Concepts You Need to Know Read More »
Concept selling is a sales strategy focused on communicating the value and benefits a product or service provides based on the client’s specific needs and desires, rather than simply highlighting the technical features of the product. Instead of “selling a product,” you are selling a solution to a problem or an improvement to the client’s
What Is Concept Selling and How Can You Apply It to Sell Health Insurance? Read More »
In the health insurance business, the key to growth and maintaining a strong client base doesn’t lie solely in providing excellent service. It’s also about having a product portfolio broad enough to meet all your clients’ needs. For both agents and agencies, diversifying the products you offer is not just a sales strategy—it’s an essential
Why a Broad Portfolio Is the Key to Success in Health Insurance Read More »
The start of a new year always brings an opportunity to reflect, plan, and chart a path to success. For health insurance agents and agencies, 2025 will be no exception. In an increasingly competitive and dynamic market, being prepared for challenges and seizing opportunities will be key to standing out and delivering exceptional service to
Preparing for Success in 2025 Read More »
The world of health insurance can often seem technical and distant to many people. However, behind every insurance plan lies a powerful story involving families, well-being, and peace of mind. Utilizing storytelling is one of the best strategies to humanize your business, build trust with clients, and stand out from the competition. In this blog,
Boost Your Health Insurance Agency with 10 UGC Content Ideas Read More »