January 6, 2023

With the various Open Enrollment Periods (OEP) for health insurance, your clients need to understand what’s at stake. These times allow clients to review existing health insurance plans or enroll in new or different policies that meet their needs. Sometimes, you need to create urgency around these time frames because a client’s needs can change, and it might require some guidance for policyholders to become aware of that fact. 

Your marketing methods must be designed to draw clients’ attention and spur them to action if necessary. Here are some ideas for crafting a message and strengthening your customer relationships by emphasizing the significance of the OEP.