As a health and life insurance agent, it’s important to be proactive when it comes to generating leads and reaching your clients directly like email, marketing, direct mail, and more. Read more on our previous blog post, here. Today, we want to talk about the power of Facebook ads for brokers and independent insurance agents and how they can leverage it to grow their book of business, generate more leads, and ultimately, sales. Here are some tips for optimizing Facebook ads for more quality leads.
Select specific targeting parameters
Facebook offers a range of targeting parameters that allows you to target your specific audience by age, gender, location, interests, and behaviors. Prior research is required before setting up Facebook ads so that you know exactly what your target audience looks like. Be sure to select an audience in your area (5-mile radius) to start and then expand to surrounding counties depending on ad results. Facebook also allows you to create lookalike audiences as well as targeting competitors’ followers.
The call to action is one of the most important elements of your Facebook campaign. This will convince your audience to click and continue down the sales funnel. Some of the most effective call-to-action buttons are contact now, schedule now, and get started. These CTA’s are proven to convert. Be sure to follow up with those that clicked your CTA button.
When it comes to your Facebook ad message, it’s important to keep it simple and to the point. Be direct in what action you want your audience to take. Whether it’s call now or schedule an appointment. Be sure to include a catchy message that will capture their attention and will drive them to take action. Studies have found that a Facebook caption that has about 40-80 characters performs best. As a matter of fact, an Express Writers Infographic found that posts that are only about 40 characters (or even fewer) generate 86% more engagement than longer posts. So be sure to keep it short and sweet!
Without a doubt, Facebook is a powerful tool that health and life insurance agents and brokers can leverage to gain more clients and leads. Contact a Claro Insurance account executive to help you get started on your Facebook ad journey and get you on your way to boosting your sales and book of business. Contact us to get started: 1800-806-2527