Marketing

Today, social media is not just a communication tool but an essential channel for attracting and retaining clients. For health insurance agents and agencies, copywriting—those brief texts accompanying posts—is key to capturing attention, building trust, and ultimately converting prospects into clients. But why are copywriting skills so important? More importantly, how can you use them […]

Digital marketing evolves constantly, and 2025 promises a year full of technological innovations. From artificial intelligence to new social media strategies, these trends will not only change the overall landscape but also present key opportunities for health insurance agents and agencies looking to stand out in a competitive market. Based on Cyberclick’s article and other

The health insurance industry is undergoing unprecedented transformation, driven by technological advancements and changing consumer expectations. Events like AHIP’s 2024 Consumer Experience & Digital Health Forum have highlighted the importance of artificial intelligence (AI), data analytics, and interoperability in redefining customer experience and delivering healthcare services. For health insurance agents and agencies, understanding and adapting

Advertising on Instagram can be a powerful tool to reach new audiences and promote your services or products. One of the easiest and fastest ways to do this is by using the “Boost Post” button on your posts. In this guide, we’ll walk you through the steps to create an effective campaign directly from this

Offering quality products is only part of the success. The other half lies in providing exceptional service and leveraging the best available digital tools to facilitate communication and customer service. One of the most powerful resources to enhance this interaction is WhatsApp Business. In this blog, we’ll explore how health insurance agents and agencies can

In a highly competitive market, health insurance agents and agencies need tools that allow them to stay closer to their clients and offer fast, personalized service. WhatsApp Business has become a key solution, not only to improve the customer experience but also to optimize internal processes such as customer service, policy renewals, and payment reminders.