Marketing

In a competitive market like health insurance, standing out is essential. A well-organized content strategy not only allows you to educate your clients but also positions you as an expert in the field. To achieve this efficiently, you need tools that help you plan, create, and manage high-quality content. Today, we’ll show you how Canva, […]

In the health insurance market, having a presence on social media is no longer optional. However, just being active isn’t enough: it’s crucial to understand which metrics truly impact your business and which, although popular, don’t necessarily translate into real growth. If you are an agent or lead an agency, knowing this difference can mean

In a highly competitive market like health insurance, knowing how to communicate the value of your services is crucial for attracting and converting clients. However, two essential concepts are often confused in digital marketing strategies: content marketing and copywriting. If you’re an agent or run a health insurance agency, understanding the difference will help you

In a highly competitive environment like the health insurance market, innovation is no longer optional — it is essential to stand out. Today, more than ever, the combination of human creativity and the capabilities of Artificial Intelligence (AI) is revolutionizing the way agents and agencies connect with clients, design strategies, and optimize daily operations. The

En el dinámico mundo de los seguros de salud, los agentes y agencias enfrentan desafíos constantes para atraer y retener clientes. La competencia es feroz, y las necesidades de los consumidores evolucionan rápidamente. Para destacar en este entorno, es esencial adoptar estrategias efectivas que no solo capten la atención de los potenciales clientes, sino que también fomenten relaciones duraderas y rentables.

In today’s digital world, health insurance agents and agencies face a major challenge: consistently capturing the attention of potential clients without relying solely on enrollment periods or promotional campaigns. The good news is that there’s a marketing strategy that keeps working long after it’s created: evergreen content. In this article, you’ll learn what evergreen content

Success in health insurance sales doesn’t rely solely on technical knowledge or the products you offer. In an increasingly competitive market, the real difference lies in how you communicate with your clients, how you build trust, and how effectively you influence their decision-making. This is where psychological principles applied to marketing become essential. These fundamentals,

In the competitive world of health insurance, digital presence is key to attracting and retaining clients. With the growing popularity of video content, Instagram has developed “Edits”, a new video editing app designed for content creators and businesses. This tool offers advanced editing features, allowing health insurance agents and agencies to create professional and engaging

En el mundo digital de hoy, el video marketing es una herramienta indispensable para conectar con clientes potenciales y diferenciarte en el mercado. Si eres agente o tienes una agencia de seguros de salud, incorporar estos formatos de video en tu estrategia de contenido puede ayudarte a atraer, educar y fidelizar clientes. A continuación, te explicamos en detalle cada uno.