2 de enero de 2025

Fraud in health insurance is an issue that affects everyone: clients, agents, and the healthcare system as a whole. For agents and agencies, avoiding fraud is not only an ethical obligation but also a strategic one. Preventing fraud not only protects your clients but also strengthens your reputation, ensures legal compliance, and contributes to the […]

Marketing  has evolved significantly, adapting to technological advancements and changing consumer expectations. For health insurance agents and agencies, these new concepts offer opportunities to innovate and stand out in an increasingly competitive market. This article explores the main marketing trends that have emerged this year and how you can apply them to your health insurance

Concept selling is a sales strategy focused on communicating the value and benefits a product or service provides based on the client’s specific needs and desires, rather than simply highlighting the technical features of the product. Instead of “selling a product,” you are selling a solution to a problem or an improvement to the client’s

In the health insurance business, the key to growth and maintaining a strong client base doesn’t lie solely in providing excellent service. It’s also about having a product portfolio broad enough to meet all your clients’ needs. For both agents and agencies, diversifying the products you offer is not just a sales strategy—it’s an essential

The start of a new year always brings an opportunity to reflect, plan, and chart a path to success. For health insurance agents and agencies, 2025 will be no exception. In an increasingly competitive and dynamic market, being prepared for challenges and seizing opportunities will be key to standing out and delivering exceptional service to

The world of health insurance can often seem technical and distant to many people. However, behind every insurance plan lies a powerful story involving families, well-being, and peace of mind. Utilizing storytelling is one of the best strategies to humanize your business, build trust with clients, and stand out from the competition. In this blog,