In today’s digital world, video marketing is an essential tool for connecting with potential clients and standing out in the market. If you are an agent or run a health insurance agency, incorporating these video formats into your content strategy can help you attract, educate, and retain clients. Below, we explain each one in detail.
Brand Ads
Brand ads are short videos designed to convey the essence of your agency. Their goal is to grab attention immediately and leave a lasting impression.
What to include?
- A clear message about your value proposition.
- Attractive and professional visual elements.
- An effective call to action (CTA), such as “Get a quote today” or “Call an advisor.”
Example: A 30-second video showing images of families protected by their insurance, with narration highlighting the benefits of your services.
Demo Snippet
A “Demo Snippet” is a short, straightforward video that demonstrates how a product or service works. In the health insurance sector, this can help reduce customer uncertainty.
What to include?
- Real-time demonstrations (e.g., how to get a quote on your website).
- Clear and easy-to-follow explanations.
- A focus on simplicity and speed.
Example: A one-minute video showing step-by-step how a user can compare health plans on your digital platform.
Customer Story Hooks
Real stories build trust and credibility. A video testimonial from a satisfied customer can influence new prospects’ decisions.
What to include?
- A customer sharing their experience and how your agency helped them.
- Emotional elements to connect with the audience.
- Specific details about the benefits received.
Example: A customer explaining how they found an affordable health plan with your help, allowing them to receive crucial medical treatment without financial worries.
Behind the Scenes
Showing the human side of your agency helps strengthen customer relationships. A behind-the-scenes video allows your audience to see the effort and dedication of your team.
What to include?
- Moments of the team working or interacting with clients.
- Internal events, training sessions, or celebrations.
- An authentic and approachable tone.
Example: A video showing a day at the office, with agents explaining how they help people find the ideal plan.
Screen Record Plus
Screen recordings are ideal for tutorials and step-by-step guides. They are perfect for explaining digital processes clearly and visually.
What to include?
- Screen recordings with detailed explanations.
- Voice-over narration to guide viewers.
- Graphic elements like arrows or highlights to emphasize key points.
Example: A video showing how a customer can check their insurance coverage on their provider’s website.
Process Breakdown
Health insurance can be complex, and an explanatory video on how certain processes work can improve the customer experience.
What to include?
- A clear breakdown of each step in the process.
- Graphics and animations to aid understanding.
- Concrete examples illustrating the procedure.
Example: A video explaining how to file a claim step by step, from the required documentation to processing times.
Thought Leadership Series
This format positions your agency as an expert in the industry. Publishing educational and updated content builds trust with your audience and strengthens your authority in the market.
What to include?
- Valuable insights on health insurance trends.
- Interviews with industry experts or leaders.
- Advice for agents, clients, and strategic partners.
Example: A video series featuring an expert from your team analyzing regulatory changes in insurance and how they affect clients.
Video marketing is a powerful tool for building trust, educating clients, and strengthening your brand in the health insurance industry. By integrating these seven types of content into your strategy, you will increase your agency’s visibility and enhance your customers’ experience.
