In the competitive world of health insurance, building authentic connections with your clients is key to standing out. One effective strategy is leveraging user-generated content (UGC), which not only strengthens trust in your brand but also expands your reach and fosters stronger relationships with your audience.
Here are 10 practical UGC ideas you can implement for your agency, along with a list of influencers to collaborate with to maximize your efforts:
1. Video Testimonials from Clients
Invite satisfied clients to record short videos explaining how you helped them find the right insurance or how your service made a difference.
How to do it: Provide questions like “What did you like most about our service?” or “How has this insurance improved your life?”
Where to use it: Post these videos on social media, your website, or as part of email marketing campaigns.
2. Hashtag Campaigns on Social Media
Create a unique hashtag like #MyTrustedInsurance and encourage your clients to share posts about their experience using the hashtag.
Example: Ask them to upload photos or stories about how their insurance has improved their well-being or saved them money.
Benefit: Makes it easy to collect content under one unified theme.
3. Success Stories on Instagram Stories
Ask your clients to share how they found the perfect insurance with your help, and feature these stories on Instagram while tagging them.
Tip: Use interactive tools like polls or question stickers to increase engagement.
4. Health-Themed Photo Contest
Launch a contest inviting users to share photos of healthy activities, like visiting the doctor, exercising, or practicing self-care.
Incentive: Offer a prize, such as a gift card, to encourage participation.
Suggested Hashtag: #CoveredHealth
5. Written Reviews on Digital Platforms
Ask clients to leave honest reviews about their experience on Google, Yelp, or Facebook.
How to request: Send a personalized email thanking them for their trust and including a direct link to leave a review.
Benefit: Written reviews are essential for building online credibility.
6. FAQ Videos Answered by Clients
Have your clients answer common health insurance questions, like “What happens if I don’t use my insurance during the year?”
Format: Short clips for Instagram Reels or TikTok.
Added Value: Prospects get authentic and practical answers.
7. Before-and-After Insurance Benefits
Show how your guidance transformed a client’s situation, such as how much they saved or how they gained access to medical services they didn’t have before.
Format: Graphics or photos with explanatory text.
Where to post: Ideal for LinkedIn and Facebook to reach a more professional audience.
8. Wellness Stories
Ask clients to share how their health insurance allowed them to take better care of themselves or their families.
Tip: Use their exact words and pair them with related images.
Example: “Thanks to the insurance I got through [your agency], I was able to access preventive checkups that detected a problem in time.”
9. Interviews with Satisfied Clients
Conduct short interviews where your clients discuss their experience with your agency.
Format: In-person or through platforms like Zoom.
Where to publish: Use them on your YouTube channel or Instagram Stories.
10. Social Media Comments
Highlight positive comments you receive on Instagram, Facebook, or Twitter.
Tip: Feature the most relevant ones in your posts or stories.
Example: A client wrote: “Getting my insurance through you was the best decision; the process was quick and clear.”
Collaborations with Influencers: Expand Your UGC Strategy
In addition to user-generated content, collaborating with influencers can help you gain visibility with a broader audience. Here are some influencers in the U.S. who could be ideal for partnerships in the health insurance sector:
- Sascha Fitness
- Theme: Wellness and nutrition.
- Relevance: Perfect for promoting health insurance covering preventive checkups or wellness programs.
- Platforms: Instagram and YouTube.
- Dr. Juan Rivera
- Theme: Health and medicine.
- Relevance: His educational approach and connection with the Hispanic audience make him a great partner for emphasizing the importance of health insurance.
- Platforms: Instagram and TV shows.
- Michelle Lewin
- Theme: Fitness and healthy lifestyle.
- Relevance: Ideal for promoting coverage related to physical and medical care.
- Platforms: Instagram and TikTok.
- Lele Pons
- Theme: Entertainment and lifestyle.
- Relevance: Her young and Latinx audience may be interested in affordable insurance for students or young families.
- Platforms: Instagram and TikTok.
- Andrea Ferrero
- Theme: Personal finance and planning.
- Relevance: Helps educate about how health insurance can be a smart investment.
- Platforms: TikTok and YouTube.
How to Create an Effective Collaboration with Influencers
- Define your goals: Do you want to educate, attract prospects, or build brand recognition?
- Craft a clear message: Provide accurate information about the benefits of your services.
- Encourage authenticity: Let the influencer adapt the message to their style to make it genuine.
- Measure results: Use metrics like reach, clicks, or mentions to evaluate the impact.
User-generated content (UGC) and collaborations with influencers are complementary strategies that can transform how health insurance agents and agencies engage with their clients. From testimonials to social media campaigns, UGC provides authenticity and trust, while influencers expand your reach and connect you with new audiences.
Start implementing these ideas today and watch your business grow organically and effectively. It’s time to take your agency to the next level!
