In the health insurance industry, social media has become an essential tool for connecting with prospects and retaining clients. However, standing out on these platforms requires more than just posting images or information; it’s about creating content that captures attention and drives action—and videos are the perfect tool for the job.
Videos allow you to convey messages in a clear, visual, and emotional way, essential traits for agents and agencies seeking to simplify complex concepts and connect with their audience. In this article, we’ll explore how to create effective videos for social media, from planning the script to publishing, to maximize your impact.
The Importance of Video Marketing in Health Insurance
Video content is 1,200% more likely to be shared than text and images combined, according to HubSpot. For health insurance agents and agencies, this represents an invaluable opportunity to:
- Educate the Public: Explain the benefits and features of health insurance in an attractive and simple way.
- Humanize Your Brand: Appearing on camera builds trust and relatability with your audience.
- Increase Conversions: Calls-to-action (CTAs) in videos are often more effective when paired with clear messaging and visuals.
- Differentiate Yourself from Competitors: Not all agents or agencies use videos strategically, so doing so helps you stand out in a saturated market.
Step-by-Step Guide to Creating Effective Videos
1. Define Your Objective
Before filming, define your video’s purpose. Are you trying to attract new clients, educate about enrollment processes, or promote your services?
Example Objective:
“I want to explain how to choose the best health insurance during the enrollment period.”
A clear objective will guide the tone, content, and structure of your video.
2. Know Your Audience
Who are your potential clients? What questions do they have about health insurance? Identifying your audience will help you tailor your message to resonate with their needs.
Example:
- Target Audience: Young families looking for affordable insurance.
- Key Message: “Secure your family’s health with flexible and affordable plans.”
3. Structure the Script
A well-organized script is the foundation of an effective video. A clear structure ensures your message is easy to follow and keeps the viewer engaged.
Recommended Structure:
- Catchy Hook (3-5 seconds): Grab attention with questions, statistics, or common problems.
Example: “Did you know that 60% of families don’t fully utilize their health insurance benefits?” - Brief Introduction (5-7 seconds): Introduce yourself and establish credibility.
Example: “I’m [your name], a specialist in health insurance, and I’m here to help you find the ideal coverage.” - Main Message (15-30 seconds): Explain your key points in a simple, organized manner.
Example: “With the right health insurance, you can:- Protect yourself from unexpected medical expenses.
- Guarantee access to quality medical services.
- Save time and money with additional benefits like telemedicine.”
- Call-to-Action (CTA) (5-7 seconds): Tell viewers what to do after watching the video.
Example: “Schedule a free consultation with me by clicking the link.”
- Use Visual and Audio Elements
An engaging video is not just about what you say but how you present it.
Visual Tips:
- Good Lighting: Record in a well-lit space to ensure high-quality visuals.
- Clean, Professional Background: Avoid distracting elements behind you.
- On-Screen Text: Include subtitles or key points to reinforce your message.
Audio Tips:
- Use soft background music to complement your message.
- Ensure you record in a quiet environment to avoid background noise.
5. Keep It Short and Direct
Social media videos should be concise and to the point. On platforms like Instagram or TikTok, ideal videos range from 30 to 60 seconds.
6. Publish and Promote
Once your video is ready, post it on platforms where your audience is most active: Facebook, Instagram, LinkedIn, or TikTok.
Promotion Tips:
- Add an attractive description that includes your CTA.
- Respond to comments to generate engagement.
- Use relevant hashtags to increase visibility.
Video Ideas for Health Insurance Agents and Agencies
Educational:
- Explain basic concepts like “What is health insurance?”
- Provide practical tips, such as “How to maximize your coverage.”
Testimonials:
- Share stories of satisfied clients.
- Highlight success cases that showcase the value of your services.
Promotional:
- Announce discounts or special benefits.
- Invite people to schedule a free consultation.
News and Updates:
- Inform about the start of the enrollment period.
- Explain recent changes in regulations or available plans.
Example Full Script
Title: “How to Choose the Best Health Insurance”
Hook:
“Do you feel overwhelmed trying to choose health insurance? You’re not alone!”
Introduction:
“Hi, I’m [your name], a health insurance agent. My mission is to help you find the coverage that fits your needs perfectly.”
Main Message:
“Choosing the right insurance doesn’t have to be complicated. Here are 3 key tips:
- Assess your medical needs and those of your family.
- Compare plans that include the services most important to you.
- Seek professional advice to make an informed decision.”
CTA:
“Ready to find the perfect plan? Schedule a free consultation with me by clicking the link or sending me a direct message. I’m here to help!”
Video marketing is one of the most powerful tools for health insurance agents and agencies. With a well-thought-out strategy, you can educate your audience, build trust, and most importantly, turn prospects into loyal clients.
Remember, you don’t need a sophisticated production team to get started. A strong message, paired with a clear script and professional presentation, can make a significant difference in your social media strategy.
It’s time to bring your brand to life with videos that connect and convert!
